My Background

I'm a product designer and entrepreneur who bridges the gap between creative vision and business results. My career spans agency work with major brands like Cleveland Clinic and Sherwin-Williams, startup experience that contributed to a successful acquisition by Assurant (NYSE: AIZ), and running my own record label while building digital products for clients.

This diverse experience gives me a unique perspective on both the creative and business sides of product development. I understand what it takes to not just design great experiences, but to build sustainable businesses around them.

Proven Results

Product Leadership & Team Scaling

Assurant (via Mobile Defense acquisition)

2012 - 2018

Led UX team scaling from 1 to 5 designers for products deployed to 25M+ devices. Engineered 27% engagement lift through iterative user testing and feature prioritization. Contributed to startup's successful acquisition by Assurant (NYSE: AIZ) through strategic UX leadership.

Business Development & Entrepreneurship

Steadfast Records

2017 - Present

Founded and scaled internationally distributed record label and store with 1,000+ product catalog. Achieved 72% traffic growth and 24% higher AOV through strategic e-commerce platform development and Instagram campaigns (30.11% engagement). Built sustainable business model balancing digital content and physical merchandise distribution.

E-commerce & Digital Growth

Matt Traxler Design Studio

2018 - Present

Delivered 18-72% traffic increases for clients through strategic Shopify redesigns and conversion optimization. Reduced task completion time by 35% for B2B procurement workflows and streamlined service enrollment steps by 40% for government healthcare portal. Consistently drove measurable business growth across retail, healthcare, and SaaS platforms.

Currently

I'm taking on select freelance projects while exploring full-time Product Manager and Senior UX Design opportunities. I'm particularly interested in roles where I can combine strategic thinking with hands-on design work to drive business growth.

My ideal projects involve companies that understand design as a business strategy, not just aesthetics - whether that's optimizing conversion rates, launching new products, or scaling existing platforms.

Beyond Design

When I'm not designing, I'm running Steadfast Records, spending time with my special needs dog, and exploring Cleveland's music and food scene. I believe the best designers draw inspiration from diverse experiences outside the design world.

Experience & Credentials

My resume details 15+ years of experience scaling products, leading teams, and driving measurable business results across Fortune 500 companies, startups, and my own ventures.

Download Resume →

View LinkedIn Profile →

Let's Work Together

Whether you're a business looking for design strategy or a company seeking a senior product professional, I'd love to discuss how we can create something impactful together. Book a consultation or send me a message at hi@matttraxler.com