Hi, I'm Matt Traxler
A data-driven designer & developer obsessed with turning complex problems into sleek, high-performing digital experiences.With 15+ years of crafting solutions for brands in eCommerce, healthcare, retail, and SaaS, I bridge the gap between user needs and business goals. My work doesn’t just look good—it delivers:✅ Boosted engagement by 23.7% (and reach by 18.1%) for clients like Steadfast Records.
✅ Drove 72% more traffic post-launch through intuitive design and strategic product drops.
✅ Built scalable platforms that convert casual browsers into loyal customers.Think of me as your Swiss Army knife for digital growth: equal parts creative thinker, code whisperer, and conversion geek. Let’s build something that works.
Testimonials
Jason Pearson
Solid Brass Records
Matt is not only a designer and site developer; he's also a musician who comes from the same DIY music scene that we do at Solid Brass. We got the best of both worlds! We got to work with an old punk friend who also has strong design, communication, and project management skills. It was a really smooth experience and we would totally recommend Matt to anyone looking to build their own Shopify site.
Burnt Toast Vinyl
Scott Hatch
It's difficult work to re-create album artwork from limited source material. Matt has an ability to upscale original cd artwork sources to LP size with crisp clarity for essential re-issues. When the budget allows, he will pull out all of the design stops, even re-doing images or design elements from scratch. For new releases, he is able to realize an artist's vision quickly with a creative flair. He's easy to work with and accommodating. Definitely my go to design firm!
Toilet Rats
Tommy Ratz
Matt did a great job on the artwork for our recent single, "Brains!". Also, on a previous project, he suggested some excellent fonts and adjustments that I wouldn't have thought of, but he did it in a thoughtful and non-intrusive manner. His ideas and creativity with the logo and color schemes have become an important part of our branding. I would work with him again and recommend him to others without hesitation.
Element 101
Danny Papa
Working with Matt was a great experience. He successfully designed our vinyl reissue without having the original artwork and did an outstanding job! Matt was thorough, collaborative, and wonderful to work with. I have recommended him to friends and colleagues for design work. I look forward to working with him again. We are thrilled with the finished product he designed and produced for us. Please strongly consider working with him, you will not be disappointed!
Lanzarotley Wharfdale
Andy Keay
Matt was an absolute pleasure to work with. He was quick to understand the brief, the influences and aesthetic that I was after. He introduced his own ideas which elevated the design beyond what I could have come up with, and was a great collaborator in the back and forth for finalisation. He was positive, professional, efficient and responsive. I’m really pleased with the design he created for us, and pleased with the process that got us there. I have high standards, and Matt exceeded them. I couldn’t recommend him more.
Case Studies
UX + UI Design & Brand Identity
HelioLite Solar
Brand Identity & Website
Echo Creative
Brand Identity & E-Commerce Website
Steadfast Records
E-Commerce Website
Solid Brass Records
Content & Strategy
Social Media Marketing
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Case Studies | Matt Traxler
Echo Creative
Client: Echo Creative (In-House Brand)
Industry: Creative Services / SaaS
Live Site: echocreative.io
The Challenge
Echo Creative needed a digital flagship that:• Reflected its dual identity as a creative innovator and technical powerhouse.
• Instantly communicated trust and results to time-strapped record labels & musicians.
• Established a flexible visual system to scale across future services.
Brand Identity & Visual Strategy
The identity system blends data-driven precision with the raw energy of live music to speak directly to clients in creative industries (e.g., record labels, event promoters, artists):1. Visual Motifs – Live Music Photography• Audience Anchoring: Full-bleed live concert photos (crowds, stages, performers) in key sections (Hero, Services, Contact) instantly signal “We get your world.”
• Applied dynamic motion blur to backgrounds, creating contrast with crisp UI elements (symbolizing clarity amid chaos).
• Strategic Placement:
Hero Section: Crowd shots evoke communal energy (ideal for brands aiming to build fanbases).
• Case Studies: Close-ups of instruments/gear subtly nod to technical craftsmanship.2. Color Palette RefinementEvergreen (#126022): Used for tying to themes of growth (e.g., audience expansion).
Solar Flare (#F5D400): Highlights CTAs and stats against darker photo backgrounds.
3. Typography• Headlines: Bold, condensed sans-serifs (e.g., Manrope) mimic concert poster typography.
• Body Text: Clean, high-contrast sans-serifs (e.g., Inter) for legibility over busy imagery.
The Approach
1. Brand-Driven Research• Audited 20+ competitor brands to identify gaps in balancing creativity with technical credibility.
• Tested logo concepts and color palettes with a focus group of 15+ musicians.2. Design & DevelopmentBuilt on Carrd for speed but customized CSS to enforce brand consistency.3. Conversion OptimizationUsed Solar Flare (#F5D400) for CTAs—A/B tests showed a 24% higher click-through rate vs. standard white.
The Solution
A strategically crafted digital platform that:
✅ Anchors Expertise in Creativity: Merges data-driven messaging with live music visuals to instantly resonate with creative industries (artists, labels, event promoters).
✅ Builds Trust Through Clarity: Clean typography and intuitive navigation prioritize user needs over flashy gimmicks.
✅ Scales with Ambition: Modular Carrd architecture allows seamless addition of services without compromising brand cohesion.Strategic Highlights:• Audience-Centric Storytelling: Live music photography and yellow accents signal “We speak your language” to niche clients.
• Future-Proof Flexibility: Pre-built templates for case studies and project highlights ensure rapid updates as results roll in.
Anticipated Impact
•Target: 40%+ service request increase within 3 months (tracking via GA4).
• Engagement: Aiming for <2s first-contentful paint (Carrd’s edge) to reduce bounce rates.
Case Studies | Matt Traxler
Steadfast Records
Client: Steadfast Records
Industry: Music / Entertainment
Live Site: steadfastrecords.com
The Challenge
Steadfast Records needed a digital presence that:• Refocused their brand to “modern music tastemaker” to attract broader audiences.
• Streamlined merch sales (30% of revenue) while elevating artist storytelling.
• Increased engagement after stagnant social growth (12% YOY decline in followers).
Brand Identity & Visual Strategy
Core Brand Elements• Logo Refresh: Cleaned up the classic Black Cat logo and gave it a thick outer stroke and white background to increase visibility at small sizes and against dark backgrounds•Color Palette:
Vinyl Black (#000000): Timeless authenticity.
Electric Blue (#1D67CD): Bold creativity.
The Approach
1. Research & Strategy• Analyzed 10 competitor sites to identify gaps in merch UX and mobile responsiveness.
• Surveyed fans to prioritize features (e.g., 92% wanted to stream music before buying physical media).2. Design & DevelopmentBuilt on Shopify for seamless merch integration but customized with Liquid code and metafields for additional functionality, driving 18.1% engagement lift.3. Conversion Optimization• Simplified checkout to 3 steps (23% lower cart abandonment).
• Add Free Shipping countdown
• Added post-purchase offers
• Embedded limited-edition merch countdowns (e.g., “Only 3 Left”).
The Solution
A rebrand and site that:
✅ Boosted traffic by 72% in 6 months via new inventory drops and SEO-optimized product pages.
✅ Launched niche vinyl eCommerce platform with 1,000+ curated titles, achieving 24% higher AOV via Instagram-driven campaigns (30.11% engagement).
Key Features
• Embedded audio players for each release and distributed title, reducing bounce rates by 17%
• SEO optimization and Google Search Console integration for 1,000+ curated titles
• Bundle & save on each product page, grouping items commonly purchased together
Why It Worked
By treating music as both art and data, we:• Turned occasional visitors into repeat customers.
• Proved that nostalgia and innovation can coexist (retro visuals + modern UX).
• Built a platform that scales to support growth and an expanding catalog.
Case Studies | Matt Traxler
Solid Brass Records
Client: Solid Brass Records
Industry: Music / Entertainment
Live Site: solidbrassrecords.com
The Challenge
Solid Brass Records faced challenges with the scalability of their Webflow site and a fragmented e-commerce experience on Bandcamp. They needed a unified, scalable solution to streamline their operations and create a seamless shopping experience for their fans. Shopify was the perfect platform to meet their needs and support their growth.
The Solution
1. Strategic Shopify Migration & Custom DesignMigrated all products from Bandcamp to Shopify, adding proper SEO metadata and ensuring real-time inventory sync2. Enhanced UX for Music Lovers• Simplified navigation to four top tier items to get users what they're looking for quickly, reducing bounce rates.
• Redesigned product pages to include:
- Embedded audio players that allow users to stream any album available for sale.
- Custom collapsible sections to hold liner notes, pressing information, track listings, and offsite streaming links —balancing storytelling with simplicity.
• Streamlined checkout to slash cart abandonment and allow orders in just a few clicks.3. Artist Pages with Custom FeaturesDeveloped customized blog templates as artist pages, including:
- Embedded audio and tour date modules
- Related products section tied directly to each artist4. Email TemplatesDeveloped branded, reusable email templates to support marketing efforts, ensuring consistent visuals and messaging across all channels
Key Outcomes
• Sleek, modern Shopify store and a frictionless checkout experience.
• Enhanced customer experience with detailed, interactive product, artist and release pages.
• Scalable Foundation: Efficient system to manage releases, artists, and email campaigns
"Matt provided us with a phased approach to the project, we had regular check-ins, and there was a lot of 1:1 follow ups where he taught us how to build out our products and gave us tips and tricks along the way.It was a really smooth experience and we would totally recommend Matt to anyone looking to build their own Shopify site."— Jason Pearson / Solid Brass Records
Case Studies | Matt Traxler
Social Media Content & Strategy
The Challenge
Steadfast Records and Solid Brass Records (vinyl/eCommerce) needed to:Boost Engagement: Combat stagnant follower growth and low interaction rates (sub-15% engagement).
Drive Sales: Convert social traffic into eCommerce revenue without aggressive discounting.
Build Brand Consistency: Unify visual identity across fragmented social channels and email.
The Strategy
1. Platform-Optimized Content DesignInstagram Carousels & Reels: Created snackable, looping videos for vinyl unboxings and pre-order announcements, tailored to niche audiences.Social Sync: Aligned Instagram Reel themes with email campaigns.2. Viral Product DropsCountdown Timers: Teased limited vinyl drops and listening parties via Instagram Stories, driving FOMO and pre-orders.
The Results
✅ Steadfast Records:30.11% Engagement Rate on posts (3x industry avg.) through carousel storytelling.24% Higher AOV from email campaigns synced with social promos.:✅ Solid Brass Records:Cross-Platform Efficiency: Reduced content production time by 30% via reusable templates and brand guidelines.
Case Studies | Matt Traxler
HelioLite Solar
HelioLite is a conceptual brand created to showcase proprietary work developed under agency partnership. Client names, metrics, and branding have been altered to honor confidentiality agreements.
The Challenge
Designing a Scalable Solar Adoption Tool for Modern Energy BrandsSolar energy providers often struggle to balance technical accuracy with user-friendly experiences. This project aimed to create a white-label, AI-driven solar calculator that could be customized for any brand, addressing universal pain points:Complexity Overload: Users abandon tools that demand excessive manual input or technical knowledge.Brand Consistency: Companies need flexible solutions that align with their visual identity without sacrificing core functionality.Trust Gaps: Users hesitate to commit without transparent, personalized projections.The goal was to design a modular platform that simplified solar planning.
Brand Identity & Visual Strategy
A Framework for FlexibilityWhile the final deliverables included a sample UI skin (shown here for illustrative purposes), the core design prioritized adaptability:Modular Visual System:
Components like color palettes, typography, and iconography were structured for easy rebranding.Neutral Foundation:
The sample skin used a warm, approachable palette (#FFC708 and #000000) to evoke sunlight and reliability, but the system supports any brand’s guidelines.User-Centric Clarity:
Clean layouts, progressive disclosure, and intuitive data visualization ensured accessibility across demographics.The AI calculator’s UX/UI served as a universal framework, decoupling functionality from aesthetics to empower brands to tailor the experience.
The Solution
White-Label AI Solar Calculator Platform
A responsive, modular tool designed to be rebranded and scaled for diverse solar companies:White-Label Foundations:
• Core UX logic (address lookup, data autofill, editable inputs) remained consistent, while UI elements (colors, fonts, imagery) were fully customizable.• Sample skin included a Figma prototype with tokenized styles for quick adaptation.Universal User Journeys:
• Location-based data integration (Zillow/public APIs) reduced manual input.
• Adaptive questioning (sun/shade ratios, EV charger needs) tailored outputs without overwhelming users.
• Transparent savings projections and system specs built trust across demographics.Scalable Architecture:
• Component-based Figma libraries allowed brands to adjust layouts without breaking functionality.
• Documentation outlined how to integrate local incentives, language variants, or regional solar policies.
Strategic Value & Future-Ready Design
This white-label solar calculator platform was designed to empower solar companies with a scalable, user-first tool that bridges the gap between technical complexity and consumer trust. By prioritizing clarity and personalization, the solution:• Simplifies decision-making: Users transition seamlessly from curiosity to commitment with guided, jargon-free inputs.
• Builds brand authority: Modular design allows companies to adapt the tool to their visual identity while retaining core AI functionality.
• Prepares for scalability: The Figma prototype and component-based UI/UX structure enable easy integration of future features (e.g., 3D roof modeling, real-time incentive updates).While this project was developed under agency partnership and cannot share live metrics, its design philosophy—transparency, adaptability, and human-centric innovation—serves as a blueprint for solar brands aiming to demystify renewable energy adoption.