Solid Brass Records: Elevating a Music Brand with Unified Shopify Design & Campaign Strategy
Client Overview
Industry: Independent Music Label
Services: Shopify Migration, Theme Customization, UX Optimization, Campaign Strategy, Content Creation
Goal: Centralize fragmented sales channels (Webflow + Bandcamp), strengthen brand identity, and drive engagement for vinyl releases.
The Challenge
Solid Brass Records faced challenges with the scalability of their Webflow site and a fragmented e-commerce experience on Bandcamp. They needed a unified, scalable solution to streamline their operations and create a seamless shopping experience for their fans. Shopify was the perfect platform to meet their needs and support their growth.
The Solution
1. Strategic Shopify Migration & Custom Design
- Migrated all products from Bandcamp to Shopify, adding proper SEO metadata and ensuring real-time inventory sync
2. Enhanced UX for Music Lovers
- Simplified navigation to four top tier items to get users what they're looking for quickly, reducing bounce rates
- Redesigned product pages to include:
- Embedded audio players that allow users to stream any album available for sale
- Custom collapsible sections to hold liner notes, pressing information, track listings, and offsite streaming links —balancing storytelling with simplicity.
- Streamlined checkout to slash cart abandonment and allow orders in just a few clicks
3. Artist Pages with Custom Features
- Developed customized blog templates as artist pages, including:
- Embedded audio and tour date modules
- Related products section tied directly to each artist
4. Email Templates
- Developed branded, reusable email templates to support marketing efforts, ensuring consistent visuals and messaging across all channels
Key Outcomes
- Sleek, modern Shopify store and a frictionless checkout experience
- Enhanced customer experience with detailed, interactive product, artist and release pages
- Scalable Foundation: Efficient system to manage releases, artists, and email campaigns
"Matt provided us with a phased approach to the project, we had regular check-ins, and there was a lot of 1:1 follow ups where he taught us how to build out our products and gave us tips and tricks along the way.
It was a really smooth experience and we would totally recommend Matt to anyone looking to build their own Shopify site."
Jason Pearson / Solid Brass Records
