Bites Café and Sushi 86

Revitalizing Bites Café and Sushi 86's Brand and Online Presence for Cleveland’s Growing Business Community

When Bites Café approached me, they were preparing for a significant move to a new downtown Cleveland location, along with their sister restaurant, Sushi 86, which had been a downtown staple for over 20 years. The challenge was clear: develop a brand identity and seamless eCommerce website for two unique but connected businesses in the heart of Cleveland, while enhancing their online presence.

Services Provided:

• eCommerce Website Design Built in Toast
• Brand Identity Creation
• Graphic Design & Brand Collateral

The Challenge: Transforming Two Distinct Brands Under One Roof

I conducted extensive research into Cleveland’s small business market, identifying the core customer base — local residents, office workers, and tourists. I also benchmarked competitors, which included trendy coffee shops and upscale restaurants, to ensure Bites Café and Sushi 86 had distinct, yet competitive, identities.

Research & Planning: Tapping into Cleveland’s Local Scene

I conducted extensive research into Cleveland’s restaurants and small business market, identifying the core customer base — local residents, office workers, and tourists. I also benchmarked competitors, which included trendy coffee shops and upscale restaurants, to ensure Bites Café and Sushi 86 had distinct, yet competitive, identities.

The Solution: Comprehensive Cleveland-Focused Strategy

Establishing a Strong Visual Identity

For Bites Café, the design was bright, vibrant, and community-focused, incorporating the local art painted on the interior walls and reflecting its lakeside location. Sushi 86’s identity was refreshed to be sleek, sophisticated, and upscale.

Unified eCommerce and POS Systems

I developed integrated websites on the Toast platform, ensuring their eCommerce solutions were seamless, from POS to online orders. This setup is vital for local businesses seeking a stronger online presence in Cleveland.

Cost-Effective Solutions for Small Businesses

I implemented budget-friendly solutions, crucial for small businesses in Cleveland, while maintaining quality and professionalism across both brands.

The Results: A Seamless, Local Transformation

The Cleveland-focused SEO strategies and revamped Toast store designs led to an increase in customer engagement, boosted online orders, and solidified their place as a staple in downtown Cleveland’s dining scene. This project showcases my expertise in Cleveland Shopify store design and small business branding.

Conclusion

Helping Bites Café and Sushi 86 successfully transition into their new location was an exciting opportunity to leverage my skills in brand identity creation and eCommerce solutions for Cleveland small businesses. If you’re a local business in Cleveland or beyond, I’m here to help you build an impactful online presence that resonates with your audience. Let's work together to bring your brand vision to life!